Categoria: Our Commitment
Florence
AI Ragione Tu: exploring AI bias through a (serious) game
A ideia
A Inteligência Artificial está em todo o lado. Escreve, responde, sugere. Mas quantas vezes paramos para perguntar: de onde vêm essas respostas? Com o AI Ragione Tu, a YellowSquare criou uma experiência interativa para explorar os preconceitos da IA através de um formato lúdico e acessível. Desenvolvido em colaboração com o Banano Studio, escritores e ativistas, o evento teve como objetivo transformar um tema complexo e muitas vezes distante num jogo envolvente que combinava pensamento crítico, criatividade e participação.
O projeto foi criado no âmbito do festival L’Eredità delle Donne OFF, em Florença, um contexto que tornou a reflexão sobre representação, igualdade e cultura ainda mais significativa.
A IA à prova
Realizado na YellowSquare Florença, o evento reuniu vozes como Esmeralda Moretti, Francesco Pacifico, Viola Valéry Giacalone e Alessia Dulbecco.
Através de perguntas inesperadas e sugestões criativas, os oradores desafiaram a inteligência artificial em tempo real, levando-a a revelar os seus limites, contradições e preconceitos ocultos.
Mas os verdadeiros protagonistas foram os participantes. O público foi convidado a votar, reagir e testar ativamente o algoritmo, transformando o evento numa experiência coletiva e interativa, em vez de uma palestra tradicional.
Preconceito após preconceito
O que ficou claro foi o seguinte: a IA não é neutra.
Cada resultado gerado pela inteligência artificial reflete os dados, as culturas e as pessoas que estão por trás dela. A tecnologia pode parecer objetiva, mas continua a ser moldada por escolhas, perspetivas e sistemas humanos. O «AI Ragione Tu» tornou-se um momento de tomada de consciência partilhada: uma oportunidade para compreender melhor a inteligência artificial, questionando-a em conjunto.
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Europe
Fuori Rotta: sustainable tourism off the beaten path
Repensar as viagens sustentáveis
Todos os anos, em setembro, Milão volta o seu olhar para a sustentabilidade por ocasião da Green Week, incentivando empresas, comunidades e indivíduos a cuidarem melhor do planeta e dos seus recursos.
Mas o que significa realmente a sustentabilidade hoje em dia?
No ano passado, estabelecemos uma parceria com duas organizações que organizam visitas guiadas em Itália e na Grécia — a Orma Guides e a Greeking.me — para compreender como as viagens e a sustentabilidade podem andar de mãos dadas.
Descobrir experiências ocultas e locais
O Fuori Rotta foi uma experiência concebida para ir além do conceito idealizado de «turismo responsável» e transformá-lo em algo tangível. Realizada em Roma, Milão, Florença e Atenas, a iniciativa convidou tanto viajantes como habitantes locais a explorar uma forma mais consciente e autêntica de descobrir as cidades onde vivem ou para onde viajam, uma forma que valoriza a conexão em detrimento do consumo.
Foi por isso que organizámos um passeio urbano guiado em cada YellowSquare, levando todos os participantes aos lados mais escondidos e verdes de cada destino. Em vez de seguirem os percursos turísticos tradicionais, os participantes foram conduzidos por bairros menos conhecidos, projetos locais e espaços comunitários que moldam a identidade de cada cidade. Através destas experiências, tanto os visitantes como os locais tiveram a oportunidade de conhecer as pessoas, as comunidades e as organizações que contribuem ativamente para tornar as cidades mais inclusivas, sustentáveis e (mais importante ainda) vivas.
De passeios urbanos à conexão com a comunidade
A experiência não se limitou aos passeios. De volta ao YellowSquare, cada dia continuava com concursos sobre sustentabilidade, música ao vivo e atuações de DJs, transformando a aprendizagem em algo interativo e social. Estes momentos criaram um espaço de intercâmbio entre viajantes e locais, entre diferentes perspetivas e entre ideias sobre o que o turismo pode e deve ser.
Tornar o turismo sustentável envolvente
Na sua essência, o Fuori Rotta visa mudar a perspetiva. O turismo sustentável não se resume apenas a reduzir o impacto, mas sim a criar ligações significativas com os locais e as pessoas.
Ao reunir exploração, educação e comunidade, o projeto demonstra que viajar de forma responsável pode ser envolvente, inspirador e verdadeiramente divertido.
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Florence
Only Usato: a fundrising feminist auction
Quando a hospitalidade se alia ao ativismo
O que acontece quando um simples encontro se transforma numa oportunidade para apoiar uma mudança real?
No YellowSquare Florence, o Only Usato foi mais do que um simples evento: foi um momento em que a hospitalidade e o ativismo se uniram para gerar impacto. Em colaboração com o projeto de artigos em segunda mão Only Usato, organizámos um leilão feminista com o objetivo de apoiar a Biblioteca Feminista de Florença.
Realizado no nosso jardim, o evento transformou um espaço familiar em algo novo: um local de sensibilização, troca e participação coletiva.
Um leilão de artigos em segunda mão pela igualdade de género
Ao longo da noite, os convidados — tanto locais como viajantes — participaram num leilão de artigos em segunda mão cuidadosamente selecionados, onde cada artigo trazia não só uma história, mas também um propósito. Entre um aperitivo, música e um ambiente descontraído, os participantes debateram temas como a sustentabilidade, a reutilização e a igualdade de género de uma forma acessível e inclusiva.
Todas as receitas do leilão foram doadas à Biblioteca Feminista de Florença, apoiando aqueles que trabalham diariamente em questões de representação, igualdade e justiça social.
Criar experiências comunitárias significativas
O evento, que se tornou possível graças aos nossos organizadores Flavia Nalli e Ahmed Miloud, reflete uma visão mais ampla do que pode ser uma comunidade. Na YellowSquare, criar experiências significa também criar espaço para conversas que importam — encontrar formas de reunir as pessoas, apoiando simultaneamente as realidades locais e as iniciativas de base. Porque a comunidade não se resume apenas a estarmos juntos, mas sim a defendermos algo em conjunto.
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Italy
BR Fest: celebrating the Brazilian community in Rome and Milan
Um espaço onde as comunidades prosperam
No ano passado, ao observar os nossos convidados durante a época alta, percebemos que faltava algo na vida noturna romana.
Durante as nossas festas, notámos que cada vez mais brasileiros apareciam, partilhando a sua energia com os outros, ensinando as suas danças tradicionais e introduzindo novos sons e ritmos no espaço.
A comunidade brasileira estava a dar-nos sinais claros — uma necessidade de pertença que queríamos apoiar e partilhar com eles. Então, perguntámo-nos: o que acontece quando uma comunidade tem um espaço para se reunir, partilhar tradições e sentir-se em casa?
O BR Fest foi a nossa resposta.
Música ao vivo, dança e expressão cultural
A partir de uma ideia de Enrico Cappi, um dos nossos organizadores de eventos brasileiros, encontrámos as parcerias certas e criámos um espaço para celebrar devidamente a cultura brasileira. Em colaboração com o Emporio Brasilero, um restaurante nas proximidades e ponto de encontro de muitos imigrantes brasileiros, nasceu o BR Fest.
Por trás desta festa estava uma ideia simples: criar um espaço onde as pessoas pudessem reconectar-se com as suas raízes, ensinar aos outros sobre a sua cultura, tudo isto enquanto construíam novas ligações nas cidades onde vivem.
Através de atuações ao vivo, sets de DJ de Baile Funk e aulas de dança de Forró, o evento tornou-se um momento em que a cultura não é apenas representada, mas ativamente vivida.
A diversidade como motor da comunidade e da criatividade
O BR Fest é também um reflexo de como a diversidade dentro de uma equipa pode moldar experiências significativas. Ao apoiar os nossos colaboradores e abraçar as suas origens culturais, criamos oportunidades que vão além da hospitalidade: promovemos relações, retribuímos às comunidades e inspiramos a criatividade. Porque na YellowSquare, a comunidade não é apenas algo que acolhemos. É algo que construímos, juntos.
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Italy
The September tarot card is "THE KARMA SPOT"
Let’s begin with a little test. Yes yes, the famous Rorschach inkblot!
What do you see in this Tarot Card?
A. A person
B. A bottle of gin
C. A tattoo idea
D. Yet another cliché about our poor, polluted planet
If you thought your answer reveals something profound about your personality… I’m here to disappoint you. This month’s card, The Karma Spot, isn’t about the hidden corners of your soul.
It’s about everything you no longer see.
The waves you stare at during your seaside escape.
The patch of grass beneath your feet when you walk to clear your head.
The breeze through an open window. The silence of a tree-lined street. The plastic cup you threw “just this once.”
This month, we look at all the things we take for granted and realize they’re not so granted after all.
So here is your invitation, my eco-curious friends. Join us for Green Week. Talks, actions, moments of reflection and connection.
This green week, with Orma Guides we’ll take you Fuori Rotta: away from clichés, TikTok must-visist guides and endless lines. Together we’ll explore the green side of our cities, meeting the people and projects that keep them truly alive.
We’ll start from each YellowSquare and set off on a tour to meet, taste, touch and discover hidden places. Then back for an aperitivo, a sustainability quiz with prizes, and to wrap it all up: live music and a nice DJ set.
Want to learn more about the program in your city? Discover what’s happening and get your free spot for Rome, Milano, or Florence now!
Because doing something good for the planet is more than activism. It’s Good Karma. 🌿✨
The Karma Spot
In a distant land, there was a tiny world, no larger than a grain of sand but lush with green fields, vibrant flowers, and beautiful creatures. This world was ruled by an Empress, a symbol of prosperity and abundance. One day, a traveler stumbled upon this small world. Eager to show off his discovery, he trapped it in a plastic bottle. With no air, the flowers began to wilt, and the creatures struggled for breath. Realizing the damage he had done, the traveler quickly set the tiny world free, allowing it to thrive once more.
Oracle’s Guidance
When you discover something beautiful, nurture it privately, respect it, and help preserve it. Fight for others to experience it as well. Good karma will follow.
Value
Preservation and responsible tourism.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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Italy
The August tarot card is "THE STARS"
So sing SZA and Kendrick Lamar.If you don’t know who or what I’m talking about, here’s my cosmic translation: The Stars are hope and also that quiet fear that comes when our dreams draw too close. Because when they finally touch us, life can feel brighter… and scarier. Sometimes, it’s easier to just admire the stars from afar. But this month, I see a different constellation in your future: look around and truly appreciate the people beside you. Friends, colleagues, strangers sharing your journey. They are the stardust that makes your own light shine brighter. We are all connected by a thin, invisible thread of light. We don’t just shine alone. We glow together, like a galaxy. So sing, dare something a little crazy, and cherish the souls around you. Under this endless sky, every connection makes you sparkle more. Period.
The Stars
Stars in the sky can sometimes be distant, hidden behind clouds, or shine brightly on clear nights. Despite their differences, each star holds its own significance to an astrologer. All stars, regardless of their brightness, are valuable and meaningful. They light up the sky in their own unique way.
Oracle’s Guidance
It’s your time to shine, dream, and understand that, under our shared sky, our differences make us all equal. Embrace your light and the lights of others.
Value
Diversity and inclusion.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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Italy
The July tarot card is "THE SUN"
The Sun
There was once a person who had lived their entire life shrouded in a fog—a thick, endless mist that hung over everything. Days felt identical, gray and without purpose, as if life itself were hollow. Though nothing was particularly wrong, a quiet emptiness weighed on the city and everyone in it. But one day, this person decided to seek out what lay beyond the veil of fog. With determination, they walked toward a small crack in the darkness, where a single ray of light seeped through.
As they passed through the gap, they were met by the powerful Sun, radiant and warm. The sunlight filled their body with energy, awakening emotions they hadn’t felt in ages. They felt joy, clarity, and a sense of purpose lighting up within them. From that day forward, wonderful things began to unfold, as the Sun’s glow brought color, warmth, and life back to their world.
Oracle’s Guidance
Seek the Sun, for the dark times are coming to an end, and a season of happiness and success is on its way. Stay optimistic—beautiful days await.
Value
Optimism and renewal.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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Italy
The June tarot card is "THE JUSTICE"
Ah, Justice! What a word! The dictionaries call it a “virtue that consists in the will to recognize and respect the rights of others.” Noble, yes, but don’t picture blindfolded goddesses or lawyers from binge-worthy courtroom dramas.
Instead, close your eyes and imagine… a colourful basket. Yes, really. Those old-school woven ones. A single strand may be fragile, but when threads cross, one over, one under, they create something strong enough to carry weight, to last for decades… centuries!
Justice, to me, is just that: an intricate weave of mutual respect. Not overpowering, not judging. Just the art of holding each other up.
So this June, I see not just a basket, but a rainbow one. Colorful, strong, and made of many different threads. Happy Pride Month, dear souls. Free the World.
The Justice
In a world not so different from ours, someone took the first step toward creating peace. But in their efforts to promote harmony, they encountered opposing groups, each firmly clinging to its own interests. Watching the chaos, the person realized that selflessness was the key to bringing people together. They understood that everyone’s lives were interconnected, like an intricate web, and that by protecting others, they would protect their own peace as well. With determination, they began resolving misunderstandings and building bridges between the groups. Over time, this network of connections grew stronger, fostering protection and harmony for all.
Oracle’s Guidance
Our lives are all connected; protect others and become a peacemaker. This is your sign to clear up misunderstandings and foster peace in your relationships.
Value
Peace and interconnectedness.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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Italy
The May tarot card: "THE INERTIA"
There are times when we wait… for a message, a call, a sign…or even just a smile that never quite shows up. Perhaps you weren’t exactly waiting for my message this month, but here I am, late as ever. Why? Because just like the card of May, I too was stuck.
Frozen in thought. “Should I write this… or that?” And so, my dear ones, I’m here to share a tiny revelation: Don’t be the hourglass, hanging still in time. Move. Act. Fail. But do something!
And this month, the invitation I send you is not to a party, a talk, or an aperitivo. It’s to a sacred space called the polling station.
Yes—go vote. Express your thoughts. Show up.
Because even small actions are stronger than long silences.
The Inertia
There was once an hourglass that decided to lie on its side, refusing to let its sands flow. Stagnant, it lay there, making time itself stand still. Days did not come, nor did nights; summer never turned into winter. One day, a gentle breeze whispered to the hourglass, urging it to tilt. It promised that whether days were bright or dark, the hourglass would find joy in the changes it could bring. Inspired, the hourglass turned, and time began to move once more.
Oracle’s Guidance
If you want things to change, you must take action. Be the change you wish to see in your world. Do not fear the turning of time; embrace it.
Value
Embrace change for the better.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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Italy
The April tarot card: "THE FOOL"
Ah, April! The winds of change blow, and from my crystal ball I see… The Fool! Not an insult—The Fool is the genius (and a little bit the madman) who dares to step into the unknown without a map or a clue.
And you, dear traveler, know this well. Living far from home, exploring new places, saying yes to the unfamiliar—it’s all a bit crazy, and yet it makes you more flexible, creative, and wise. Science says so!
So pat yourself on the back and embrace your inner Fool—even if sometimes it nags you with doubts, frustrations, or leads you into awkward situations. That Foolish side is part of you too, and it’s exactly what makes you different, bold, and ready to discover what others never dare to see.
Trust the Fool. The journey has only just begun.
The Fool
Once upon a time, there was a person who lived by a strict routine. Day in and day out, they followed the same path, performed the same tasks, and never deviated from their predictable life. People around them thought this was normal, even admirable, because it was safe. But one day, something inexplicable happened. Without planning, without forethought, this person packed a small bag and set off on a journey to places unknown. They left behind their home, their routines, and everything familiar. People called them “The Fool,” because they thought this decision was reckless, even mad. But The Fool knew something they didn’t: to experience true magic, one must embrace a bit of madness. They had a feeling deep inside that by stepping out into the world, by letting go of all that they once thought was possible, they would discover not only new lands and people but also a new version of themselves.
Oracle’s Guidance
Magic happens when you’re willing to step outside your comfort zone, when you open your mind and heart to the world and the unexpected. Have the courage to discover and accept what is different from you. Let go of your fears and take that leap; follow your heart and instincts. You will find a new world and a new you.
Value
Open-mindedness, embracing the new and different.
How to find the cards?
They will find you! The traveler’s tarot cards are hidden under a chair, camouflaged between posters, between books or under a cup, waiting to be discovered when the right time is. It is not just about reading a card: it is an experience that happens by destiny,
A sign that comes to you exactly when you need it more. Each card you find is an invitation to stop, reflect and ask you what you are trying to tell you the universe. Just like every big journey, each of these cards will push you a little further from your comfort zone,
offering you new intuitions and helping you to see the world with new eyes.
We are ready to follow the advice of the oracle and to take this special journey with you. Ready to start?
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