LOYALTY-FREE: as a loyalty programme, but you don’t have to be loyal.

YellowSquare
16 January 2026

Let’s talk about loyalty for a second. In the travel world, “loyalty” usually means a plastic card in your wallet, a login you’ve forgotten, and a brand that wants to keep you in the same room, in the same city, forever.

At YellowSquare, we think that’s kind of the opposite of why we travel.

We travel to change perspective, to see something new, and—honestly—to feel a bit free. So, we thought: why not create something that rewards you for exactly that? Not for staying in one place, but for moving.

Three friends, three continents.

We’ve been chatting with our friends at Mad Monkey and Viajero. Even if we live in different parts of the world—us in Italy and Greece, Mad Monkey in Southeast Asia, and Viajero in Latin America—we realized we’re basically doing the same thing. We’re building spaces for people who want a real community, a bit of creative energy, and a place where you’re not just another guest.

Our travelers are already moving between our hostels. You go from a sunset in Florence to a jungle adventure in Cambodia, or a salsa night in Medellín. It felt natural to make that journey a little easier.

LOYALTY-FREE…

It’s not a complicated program. There are no points to count and no tiers to climb. It’s just a shared promise between three brands that like each other.

The concept is simple:

Stay anywhere.
Belong everywhere.
It’s like a loyalty programme, but you don’t have to be loyal.

We don’t want to “own” your travels. We just want to be part of them. Whether you’re working from SmartSquare in Milan or diving into the chaos of an Asian island, we want you to feel at home.

viajero

How it works (The easy part)

Since we’re just starting this collaboration, we wanted to keep the entry barrier as low as possible. No sign-ups, no friction.

If you’ve stayed with us (or with Mad Monkey or Viajero), you’re already part of the family. To help you keep the momentum going on your next trip, we’ve created a shared promo code: #B3LONG.

Use it when booking directly on our websites. It’s a 20% discount that works across all our locations. It’s our way of saying: “We’ve got your next stop covered.”

mad monkey